GLOSSARY

Editorial photos

An editorial license is needed for a photo that is used to support a news story or tell one of its own. It is any photography that appears in a magazine or a newspaper that isn't an advertisement. Therefore it is not financed by advertisers to sell a product but by the magazine or newspaper company itself.

Examples of Editorial Photographs include the following:

a) A photo that accompanies a news story and better assists in explaining it.
b) Any non advertising style photo in a newspaper or magazine.
c) Press release for a news story (as opposed to the launch of a product)
d) Personal or corporate blog


EDITORIAL/NON COMMERCIAL USAGE

Non Commercial usage (an editorial license) applies when Model and/ or Property Releases do not exist when the photo includes recognizable people or property (intellectual or architectural)

PERMITTED USES
You may:

1. Use the Photo(s) and/ or Text Content in an editorial manner, relating to events that are newsworthy and/ or of public interest where:
1. the Photo(s) and/ or Text Content are used for personal usage, at home or on one's own multimedia device (such as TV, computer etc)
2. the Photo(s) and/ or Text Content are used for online, offline and print editorial purposes (i) in magazines; (ii) newspapers; (iii) websites; (iv) journals; (v) periodicals; (vi) newsletters; (vii) blogs etc as news and/ or public interest broadcasting.
3. the Photo(s) and/ or Text Content are used for Public Sector usage (such as, but not limited to charities, NGOs etc) on websites and for purposes where the print run does not exceed 2000.


PROHIBITED USES
You may not:

1. Use the Photo(s) and/ or Text Content for any commercial, promotional, advertising or merchandising use.
2. Use the Photo(s) and/ or Text Content on any item and/ or product and/ or merchandise for re-sale.
3. Use the Photo(s) and/or Text Content on websites or other channels designed to induce or involving the sale, license or other distribution of “print on demand” products, including postcards, mugs, t-shirts, posters and other items similarly mass produced containing the Photo and/ or Text Content in a dominant way.
4. Profit from the use of Photo(s) or Text Content as the primary factor driving the sale of any product and/ or item and/ or merchandise.
5. Use the Photo(s) and/ or Text Content as part of billboard, trade show and/ or exhibit display.
6. Use or permit the use of Our Photo(s) and/ or Text Content in a manner that is considered under applicable law or by Shoot Bank (acting reasonably) as obscene, immoral, indecent, pornographic, infringing, defamatory or libellous in nature, or that would be reasonably likely to bring any person or property reflected in the Photo(s) and/or Text Content into disrepute or violate any person's right of privacy or publicity.
7. Use any Photo(s) that portrays a model, person, building or property in a manner that Shoot Bank (acting reasonably) would deem as negative and/ or offensive:
a. that depicts such person in a potentially sensitive subject matter including, but is not limited to, usages as advertisements in the following industries: adult entertainment; abortion; tobacco; political endorsement; pharmaceutical and medical products; birth control; and abortion.
b. that would lead a reasonable person to think that such model, person, building or thing uses or personally endorses any business, product, service, cause, association or other endeavour; or
If a Photo featuring a model, person, building or property is used in a way that implies endorsement, use of, or a connection to a product or service, or a potentially unflattering or controversial subject, you must print a statement, which indicates that the person, model, building or property has been used for illustrative purposes only.
8. Use a Photo in such a manner that it infringes upon any third party's trademark or intellectual property rights.
9. Sub-license, re-sell, rent, modify, lend, assign, redistribute, transfer, distribute, share, gift, or make available the Photo(s) and/ or Text Content or the rights granted in this License Agreement except as specifically provided in these Terms and Conditions.
10. Display any Photo on a website or extractable device (such as, but not limited to, intranets, web tools, mobile phones etc) whereby the Photo has dimensions more than 800 x 600 pixels.
11. Use the Photo(s) and/ or Text Content in any other way, including but not limited to posting, copying, printing, displaying, broadcasting, publishing, submitting, projecting, distributing or transmitting, than as specified in the Permitted Uses section above.
12. Use Photo(s) or Text Content that compete with, or attempt to compete with, Shoot Bank in any way.

Please see our Terms and Conditions for more information.
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